The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Consumer Psychology
Volume	81
DOIs	https://doi.org/10.1207/s15327663jcp0803_02
State	Published - Jan 1 1999

Disciplines

@article{8d568f62c8004aa793f287e0d9d155d2,

title = "The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand",

author = "Michal Strahilevitz",

year = "1999",

month = jan,

day = "1",

doi = "10.1207/s15327663jcp0803\_02",

language = "American English",

volume = "81",

journal = "Journal of Consumer Psychology",

}

TY - JOUR

T1 - The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

AU - Strahilevitz, Michal

PY - 1999/1/1

Y1 - 1999/1/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1046

UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/effectsofproducttypeanddonationmagnitude1.pdf

U2 - 10.1207/s15327663jcp0803_02

DO - 10.1207/s15327663jcp0803_02

M3 - Article

VL - 81

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

ER -