TY - JOUR
T1 - The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand
AU - Strahilevitz, Michal
PY - 1999/1/1
Y1 - 1999/1/1
UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1046
UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/effectsofproducttypeanddonationmagnitude1.pdf
U2 - 10.1207/s15327663jcp0803_02
DO - 10.1207/s15327663jcp0803_02
M3 - Article
VL - 81
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
ER -