The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

TY - JOUR

T1 - The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

AU - Strahilevitz, Michal

PY - 2002/1/1

Y1 - 2002/1/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1048

UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/brand-ethics-perceptions-crm1.pdf

U2 - 10.1300/J054v11n01_06

DO - 10.1300/J054v11n01_06

M3 - Article

VL - 11

JO - Journal of Nonprofit and Public Sector Marketing

JF - Journal of Nonprofit and Public Sector Marketing

ER -