| Original language | American English |
|---|---|
| Journal | Journal of Marketing Theory and Practice |
| Volume | 29 |
| DOIs | |
| State | Published - Jan 1 2021 |
Disciplines
- Business
- Economics
Kelly Weidner, Cheryl Nakata, Zhen Zhu
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of Marketing Theory and Practice |
| Volume | 29 |
| DOIs | |
| State | Published - Jan 1 2021 |