Original language | American English |
---|---|
Journal | Journal of Marketing Theory and Practice |
Volume | 29 |
DOIs | |
State | Published - Jan 1 2021 |
Disciplines
- Business
- Economics
Kelly Weidner, Cheryl Nakata, Zhen Zhu
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Journal | Journal of Marketing Theory and Practice |
Volume | 29 |
DOIs | |
State | Published - Jan 1 2021 |