Abstract
Professor Banbury, Management; Professor Subrahmanyan, Marketing
Original language | American English |
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Journal | Journal of Business Research |
State | Published - Jan 1 2012 |
Disciplines
- Business
- Economics
Catherine Banbury, Saroja Subrahmanyan
Research output: Contribution to journal › Article › peer-review
Professor Banbury, Management; Professor Subrahmanyan, Marketing
Original language | American English |
---|---|
Journal | Journal of Business Research |
State | Published - Jan 1 2012 |