Shodh-Market Research for Economy Housing

Priyanka Shrivastava; additional author(s)

Shodh-Market Research for Economy Housing

Priyanka Shrivastava
, additional author(s)

Research output: Contribution to journal › Article › peer-review

Abstract

Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.

Original language	American English
Journal	Journal of the International Academy for Case Studies
Volume	23
State	Published - Jan 1 2017

Disciplines

Business
Economics
Marketing

Access to Document

https://www.abacademies.org/articles/case-study-shodhmarket-research-for-economy-housing-6720.html

Cite this

@article{cc527b49c5f74941853454305ef29c3e,

title = "Shodh-Market Research for Economy Housing",

abstract = " Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.",

author = "Priyanka Shrivastava and additional author(s)",

year = "2017",

month = jan,

day = "1",

language = "American English",

volume = "23",

journal = "Journal of the International Academy for Case Studies",

}

TY - JOUR

T1 - Shodh-Market Research for Economy Housing

AU - Shrivastava, Priyanka

AU - author(s), additional

PY - 2017/1/1

Y1 - 2017/1/1

N2 - Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.

AB - Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/336

UR - https://www.abacademies.org/articles/case-study-shodhmarket-research-for-economy-housing-6720.html

M3 - Article

VL - 23

JO - Journal of the International Academy for Case Studies

JF - Journal of the International Academy for Case Studies

ER -

Shodh-Market Research for Economy Housing

Abstract

Disciplines

Access to Document

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Cite this