TY - JOUR
T1 - Shodh-Market Research for Economy Housing
AU - Shrivastava, Priyanka
AU - author(s), additional
PY - 2017/1/1
Y1 - 2017/1/1
N2 - Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.
AB - Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.
UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/336
UR - https://www.abacademies.org/articles/case-study-shodhmarket-research-for-economy-housing-6720.html
M3 - Article
VL - 23
JO - Journal of the International Academy for Case Studies
JF - Journal of the International Academy for Case Studies
ER -