Shodh-Market Research for Economy Housing

Priyanka Shrivastava, additional author(s)

Research output: Contribution to journalArticlepeer-review


Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.

Original languageAmerican English
JournalJournal of the International Academy for Case Studies
StatePublished - Jan 1 2017


  • Business
  • Economics
  • Marketing

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