Segmentation of infrequent performing arts consumers

Eric John Kolhede, J. Tomas Gomez-Arias

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)88-110
Number of pages23
JournalArts and the Market
Volume6
Issue number1
DOIs
StatePublished - 2016

ASJC Scopus Subject Areas

  • General Arts and Humanities
  • General Business,Management and Accounting

Keywords

  • Arts
  • Attendance
  • Audience development
  • Infrequent patrons
  • Performing
  • Segmentation

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