Segmentation of individual donors to charitable organizations

Eric Kolhede, J. Tomas Gomez-Arias

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)333-365
Number of pages33
JournalInternational Review on Public and Nonprofit Marketing
Volume19
Issue number2
DOIs
StatePublished - Jun 2022

ASJC Scopus Subject Areas

  • Economics and Econometrics
  • Marketing

Keywords

  • Charity
  • Donation
  • Market
  • Motivators
  • Promotion
  • Segmentation

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