Saving the Earth one diaper at a time: How Diapers became a social media success story [case study]

Michal Strahilevitz; Jason Graham-Nye; Rowan Parkinson

Saving the Earth one diaper at a time: How Diapers became a social media success story [case study]

Michal Strahilevitz, Jason Graham-Nye, Rowan Parkinson

Sydney Business School, University of Wollongong

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

Original language	American English
Title of host publication	Advertising:
Subtitle of host publication	An Integrated Marketing Communication Perspective
Editors	George E. Belch, Michael A. Belch, Gayle Kerr, David Waller, Irene Powell
Publisher	McGraw-Hill Education (Australia)
Edition	4th
ISBN (Print)	9781760422400
State	Published - Jan 1 2020

Disciplines

Marketing

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Saving the Earth one diaper at a time How Diapers became a sociaFinal published version, 417 KBLicense: CC BY

Cite this

Saving the Earth one diaper at a time: How Diapers became a social media success story [case study]. / Strahilevitz, Michal; Graham-Nye, Jason; Parkinson, Rowan.
Advertising: An Integrated Marketing Communication Perspective. ed. / George E. Belch; Michael A. Belch; Gayle Kerr; David Waller; Irene Powell. 4th. ed. McGraw-Hill Education (Australia), 2020.

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

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PY - 2020/1/1

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M3 - Other chapter contribution

SN - 9781760422400

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Saving the Earth one diaper at a time: How Diapers became a social media success story [case study]

Disciplines

Access to Document

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