Saving the Earth one diaper at a time: How Diapers became a social media success story [case study]

Michal Strahilevitz, Jason Graham-Nye, Rowan Parkinson

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Original languageAmerican English
Title of host publicationAdvertising:
Subtitle of host publicationAn Integrated Marketing Communication Perspective
EditorsGeorge E. Belch, Michael A. Belch, Gayle Kerr, David Waller, Irene Powell
PublisherMcGraw-Hill Education (Australia)
ISBN (Print)9781760422400
StatePublished - Jan 1 2020


  • Marketing

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