Probability and mode of acquisition effects on choices between hedonic and utilitarian options

Michal Strahilevitz, Suzanne O'Curry

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalMarketing Letters
Volume12
DOIs
StatePublished - Jan 1 2001
Externally publishedYes

Disciplines

  • Business
  • Economics

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