Price elasticity in the performing arts: a segmentation approach

Eric Kolhede, J. Tomas Gomez-Arias, Anna Maximova

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)523-550
Number of pages28
JournalJournal of Marketing Analytics
Issue number3
StatePublished - Sep 2023

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Strategy and Management
  • Statistics, Probability and Uncertainty
  • Marketing


  • Elasticity
  • Market segmentation
  • Marketing mix
  • Motivators
  • Performing arts
  • Pricing
  • Psychographic

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