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Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge

  • Jean Charles Chebat
  • , Mina Rohani
  • , Renaud Legoux
  • , Yany Grégoire
  • HEC Montreal

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalAdvances in Consumer Research
Volume41
StatePublished - Jan 1 2013
Externally publishedYes

Disciplines

  • Marketing

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