Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge

Mina Rohani, Yany Grégoire

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Feb 15 2013
Externally published	Yes
Event	American Marketing Association Winter Academic Conference - Duration: Feb 15 2013 → …

Conference	American Marketing Association Winter Academic Conference
Period	2/15/13 → …

Disciplines

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title = "Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge",

author = "Mina Rohani and Yany Gr{\'e}goire",

year = "2013",

month = feb,

day = "15",

language = "American English",

note = "American Marketing Association Winter Academic Conference ; Conference date: 15-02-2013",

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TY - CONF

T1 - Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge

AU - Rohani, Mina

AU - Grégoire, Yany

PY - 2013/2/15

Y1 - 2013/2/15

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1130

M3 - Presentation

T2 - American Marketing Association Winter Academic Conference

Y2 - 15 February 2013

ER -