@article{40b14ff2323b4ec5b067c8fee8fbf81a,
title = "Positive luxury: A consumer-centric approach to bridging luxury and sustainability",
keywords = "consumer-centric approach, portrait method, Positive luxury, positive marketing theory, transformative luxury research (TLR)",
author = "Wided Batat and Danae Manika and Fabio Duma and Rachael Millard and Mona Mrad and Mitchell, \{Natalie A.\} and Nacima Ourahmoune and Pallab Paul and Petersen, \{Francine Espinoza\} and Nabanita Talukdar and Yao, \{Alex Yao\}",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2025.",
year = "2025",
doi = "10.1177/14705931251321822",
language = "English",
journal = "Marketing Theory",
issn = "1470-5931",
}