| Original language | American English |
|---|---|
| Title of host publication | Advertising |
| Subtitle of host publication | An Integrated Marketing Communicating Perspective |
| Editors | George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell, David Waller |
| Publisher | McGraw-Hill Education (Australia) |
| Edition | 4th |
| ISBN (Print) | 9781760422400 |
| State | Published - 2020 |
Disciplines
- Marketing