Personal selling in subsistence economies: How pollinate energy converted happy customers into Successful Salespeople

Michal Strahilevitz, Rowan Parkinson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationAdvertising
Subtitle of host publicationAn Integrated Marketing Communicating Perspective
EditorsGeorge E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell, David Waller
PublisherMcGraw-Hill Education (Australia)
Edition4th
ISBN (Print)9781760422400
StatePublished - 2020

Disciplines

  • Marketing

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