Original language | American English |
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Title of host publication | Advertising |
Subtitle of host publication | An Integrated Marketing Communicating Perspective |
Editors | George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell, David Waller |
Publisher | McGraw-Hill Education (Australia) |
Edition | 4th |
ISBN (Print) | 9781760422400 |
State | Published - 2020 |
Disciplines
- Marketing