| Original language | American English |
|---|---|
| Journal | Journal of Consumer Affairs |
| Volume | 34 |
| DOIs | |
| State | Published - Jan 1 2000 |
| Externally published | Yes |
Disciplines
- Marketing
Saroja Subrahmanyan, Peng Sim Cheng
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of Consumer Affairs |
| Volume | 34 |
| DOIs | |
| State | Published - Jan 1 2000 |
| Externally published | Yes |