Original language | American English |
---|---|
Journal | Journal of Consumer Affairs |
Volume | 34 |
DOIs | |
State | Published - Jan 1 2000 |
Externally published | Yes |
Disciplines
- Marketing
Saroja Subrahmanyan, Peng Sim Cheng
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Journal | Journal of Consumer Affairs |
Volume | 34 |
DOIs | |
State | Published - Jan 1 2000 |
Externally published | Yes |