Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Research
Volume	48
DOIs	https://doi.org/10.1509/jmkr.48.SPL.S102
State	Published - Jan 1 2011
Externally published	Yes

Disciplines

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title = "Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold",

author = "Michal Strahilevitz and Terrance Odean and Barber, \{Brad M.\}",

year = "2011",

month = jan,

day = "1",

doi = "10.1509/jmkr.48.SPL.S102",

language = "American English",

volume = "48",

journal = "Journal of Marketing Research",

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TY - JOUR

T1 - Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

AU - Strahilevitz, Michal

AU - Odean, Terrance

AU - Barber, Brad M.

PY - 2011/1/1

Y1 - 2011/1/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1049

UR - https://www.psychologytoday.com/sites/default/files/attachments/92349/once-burned-jmr.pdf

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DO - 10.1509/jmkr.48.SPL.S102

M3 - Article

VL - 48

JO - Journal of Marketing Research

JF - Journal of Marketing Research

ER -