Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Michal Strahilevitz, Terrance Odean, Brad M. Barber

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Research
Volume	48
DOIs	https://doi.org/10.1509/jmkr.48.SPL.S102
State	Published - Jan 1 2011
Externally published	Yes

Disciplines

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