MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice

Research output: Contribution to journal › Article › peer-review

Abstract

Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

Original language	American English
Journal	Journal of Business Cases and Applications
State	Published - Jan 1 2011

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title = "MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice",

abstract = " Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business",

author = "Shyam Kamath and Eric Kolhede and Yung-Jae Lee",

year = "2011",

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day = "1",

language = "American English",

journal = "Journal of Business Cases and Applications",

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AU - Kamath, Shyam

AU - Kolhede, Eric

AU - Lee, Yung-Jae

PY - 2011/1/1

Y1 - 2011/1/1

N2 - Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

AB - Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/288

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JO - Journal of Business Cases and Applications

JF - Journal of Business Cases and Applications

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