MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice

Shyam Kamath, Eric Kolhede, Yung-Jae Lee

Research output: Contribution to journalArticlepeer-review


Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

Original languageAmerican English
JournalJournal of Business Cases and Applications
StatePublished - Jan 1 2011


  • Business
  • Economics

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