Marketing to subsistence consumers: Lessons from practice

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business Research
Volume	63
DOIs	https://doi.org/10.1016/j.jbusres.2009.02.022
State	Published - Jun 1 2010

Disciplines

@article{d7b764c736804b519f7ec774fd5a3d04,

title = "Marketing to subsistence consumers: Lessons from practice",

author = "Weidner, \{Kelly L.\} and Rosa, \{Jos{\'e} Antonio\} and Madhu Viswanathan",

year = "2010",

month = jun,

day = "1",

doi = "10.1016/j.jbusres.2009.02.022",

language = "American English",

volume = "63",

journal = "Journal of Business Research",

}

TY - JOUR

T1 - Marketing to subsistence consumers: Lessons from practice

AU - Weidner, Kelly L.

AU - Rosa, José Antonio

AU - Viswanathan, Madhu

PY - 2010/6/1

Y1 - 2010/6/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1231

UR - https://doi.org/10.1016/j.jbusres.2009.02.022

U2 - 10.1016/j.jbusres.2009.02.022

DO - 10.1016/j.jbusres.2009.02.022

M3 - Article

VL - 63

JO - Journal of Business Research

JF - Journal of Business Research

ER -