| Original language | American English |
|---|---|
| Publisher | Pearson |
| ISBN (Print) | 978-0132544702 |
| State | Published - 2011 |
Marketing Planning: Where Strategy Meets Action
Research output: Book/Report › Book
Research output: Book/Report › Book
| Original language | American English |
|---|---|
| Publisher | Pearson |
| ISBN (Print) | 978-0132544702 |
| State | Published - 2011 |