Kindle-DX: Rethinking Amazon.com's Marketing Strategy to Target College Students

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Oct 1 2009
Event	North American Case Research Association Conference - Duration: Oct 1 2009 → …

Conference	North American Case Research Association Conference
Period	10/1/09 → …

Disciplines

@conference{832a9ac4af9c485d9ebf42bcf1b631e5,

title = "Kindle-DX: Rethinking Amazon.com's Marketing Strategy to Target College Students",

author = "Saroja Subrahmanyan and Yung-Jae Lee",

year = "2009",

month = oct,

day = "1",

language = "American English",

note = "North American Case Research Association Conference ; Conference date: 01-10-2009",

}