Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns

Kimberly V. Legocki, Dexter Purnell

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jun 9 2023
Event	AMA Marketing and Public Policy Conference - Arlington, VA Duration: Jun 9 2023 → …

Conference	AMA Marketing and Public Policy Conference
Period	6/9/23 → …

Keywords

@conference{7149b98eaae842949f663824111effb8,

title = "Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns",

keywords = "Integrated Marketing Communications, IMC, DEI, Hip Hop, MarCom, cultural appropriation",

author = "Legocki, {Kimberly V.} and Dexter Purnell",

year = "2023",

month = jun,

day = "9",

language = "American English",

note = "AMA Marketing and Public Policy Conference ; Conference date: 09-06-2023",

}

TY - CONF

T1 - Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns

AU - Legocki, Kimberly V.

AU - Purnell, Dexter

PY - 2023/6/9

Y1 - 2023/6/9

KW - Integrated Marketing Communications

KW - IMC

KW - DEI

KW - Hip Hop

KW - MarCom

KW - cultural appropriation

M3 - Presentation

T2 - AMA Marketing and Public Policy Conference

Y2 - 9 June 2023

ER -