Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum

Eric Kolhede, J. Tomas Gomez-Arias

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Oct 1 2017
Event	Marketing Management Association (MMA) Fall Educators’ Conference - Duration: Oct 1 2017 → …

Conference	Marketing Management Association (MMA) Fall Educators’ Conference
Period	10/1/17 → …

Disciplines

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title = "Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum",

author = "Eric Kolhede and Gomez-Arias, {J. Tomas}",

year = "2017",

month = oct,

day = "1",

language = "American English",

note = "Marketing Management Association (MMA) Fall Educators{\textquoteright} Conference ; Conference date: 01-10-2017",

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TY - CONF

T1 - Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum

AU - Kolhede, Eric

AU - Gomez-Arias, J. Tomas

PY - 2017/10/1

Y1 - 2017/10/1

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/412

M3 - Presentation

T2 - Marketing Management Association (MMA) Fall Educators’ Conference

Y2 - 1 October 2017

ER -