| Original language | American English |
|---|---|
| Journal | Marketing Management Association (MMA) Fall Educators’ Conference |
| State | Published - Jan 1 2017 |
Disciplines
- Business
- Economics
Clinton Schertzer, Eric Kolhede, Michelle Rego, Manuel Pontes
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Marketing Management Association (MMA) Fall Educators’ Conference |
| State | Published - Jan 1 2017 |