TY - JOUR
T1 - Getting Real About Suicide Prevention in the Classroom and Beyond: Using a Classroom Simulation to Create Communications for At‑Risk Individuals
AU - Bal, Anjali S.
AU - Weidner, Kelly
AU - Leeds, Christopher
AU - Raaka, Brian
PY - 2016/1/1
Y1 - 2016/1/1
N2 - Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with the aim to prevent suicide. A post hoc qualitative survey was conducted, and a series of propositions were generated. We propose that students have high levels of recall when studying in a real-world simulation. Additionally, our findings suggested that when students use core concepts in real-world simulation projects, they are able to later apply those concepts in actual real-world situations. Finally, we propose that simulations are an effective way of teaching sensitive subject matter.
AB - Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with the aim to prevent suicide. A post hoc qualitative survey was conducted, and a series of propositions were generated. We propose that students have high levels of recall when studying in a real-world simulation. Additionally, our findings suggested that when students use core concepts in real-world simulation projects, they are able to later apply those concepts in actual real-world situations. Finally, we propose that simulations are an effective way of teaching sensitive subject matter.
KW - suicide prevention
KW - marketing
KW - simulation
KW - consumer behavior
KW - undergraduate education
UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/111
UR - https://doi.org/10.1177/0273475316652443
U2 - 10.1177/0273475316652443
DO - 10.1177/0273475316652443
M3 - Article
VL - 38
JO - Journal of Marketing Education
JF - Journal of Marketing Education
ER -