Generating ereferrals using incentives and bribes: A field experiment testing various incentives for online referrals

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	818-819
Number of pages	2
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009
Externally published	Yes

ASJC Scopus Subject Areas

@article{faaf3cf185164697bcc28aadeb5aa660,

title = "Generating ereferrals using incentives and bribes: A field experiment testing various incentives for online referrals",

author = "Jan Ahrens and Strahilevitz, \{Michal Ann\}",

year = "2009",

language = "English",

volume = "36",

pages = "818--819",

journal = "Advances in Consumer Research",

issn = "0098-9258",

}

TY - JOUR

T1 - Generating ereferrals using incentives and bribes

T2 - A field experiment testing various incentives for online referrals

AU - Ahrens, Jan

AU - Strahilevitz, Michal Ann

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/80052854834

UR - https://www.scopus.com/pages/publications/80052854834#tab=citedBy

M3 - Article

AN - SCOPUS:80052854834

SN - 0098-9258

VL - 36

SP - 818

EP - 819

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -