Generating ereferrals using incentives and bribes: A field experiment testing various incentives for online referrals

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)818-819
Number of pages2
JournalAdvances in Consumer Research
Volume36
StatePublished - 2009
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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