From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation

Mina Rohani, Yany Grégoire, Renaud Legoux, Katherine N. Lemon, Jean Charles Chebat

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Aug 14 2015
Externally published	Yes
Event	American Marketing Association Summer Academic Conference - Duration: Aug 14 2015 → …

Conference	American Marketing Association Summer Academic Conference
Period	8/14/15 → …

Disciplines

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title = "From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation",

author = "Mina Rohani and Yany Gr{\'e}goire and Renaud Legoux and Lemon, \{Katherine N.\} and Chebat, \{Jean Charles\}",

year = "2015",

month = aug,

day = "14",

language = "American English",

note = "American Marketing Association Summer Academic Conference ; Conference date: 14-08-2015",

}

TY - CONF

T1 - From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation

AU - Rohani, Mina

AU - Grégoire, Yany

AU - Legoux, Renaud

AU - Lemon, Katherine N.

AU - Chebat, Jean Charles

PY - 2015/8/14

Y1 - 2015/8/14

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1126

M3 - Presentation

T2 - American Marketing Association Summer Academic Conference

Y2 - 14 August 2015

ER -