From Revenge to Reconciliation: The Effects of Form and Content of Questionnaires on Customer Desires for Revenge and Reconciliation

Mina Rohani, Yany Grégoire, Renaud Legoux, Katherine N. Lemon, Jean Charles Chebat

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Aug 14 2015
Externally publishedYes
EventAmerican Marketing Association Summer Academic Conference -
Duration: Aug 14 2015 → …

Conference

ConferenceAmerican Marketing Association Summer Academic Conference
Period8/14/15 → …

Disciplines

  • Marketing

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