From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story

Anjali Bal, Kelly Weidner

Research output: Chapter in Book/Report/Conference proceedingChapter


In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.

Original languageAmerican English
Title of host publicationGo-to-Market Strategies for Women Entrepreneurs
StatePublished - Jan 1 2019


  • Marketing

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