TY - CHAP
T1 - From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story
AU - Bal, Anjali
AU - Weidner, Kelly
PY - 2019/1/1
Y1 - 2019/1/1
N2 - In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.
AB - In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.
UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1103
UR - https://doi.org/10.1108/978-1-78973-289-420191005
U2 - 10.1108/978-1-78973-289-420191005
DO - 10.1108/978-1-78973-289-420191005
M3 - Chapter
BT - Go-to-Market Strategies for Women Entrepreneurs
ER -