Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression

Kimberly Legocki, additional author(s)

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257X.2023.2209579
State	Published - Jan 1 2023

Disciplines

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author = "Kimberly Legocki and additional author(s)",

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