Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257X.2023.2209579
State	Published - Jan 1 2023

Disciplines

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title = "Folklore as a frame for understanding UGC: Pharma folklore from YouTube reflections on psychiatric drugs for depression",

author = "Kimberly Legocki and additional author(s)",

year = "2023",

month = jan,

day = "1",

doi = "10.1080/0267257X.2023.2209579",

language = "American English",

journal = "Journal of Marketing Management",

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AU - Legocki, Kimberly

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PY - 2023/1/1

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UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1318

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