Fanning the Flames: Understanding Viral Content After Brand Transgressions

Kimberly Legocki, additional author(s)

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Aug 4 2021
Event	American Marketing Association Summer Educator’s Conference - Duration: Aug 4 2021 → …

Conference	American Marketing Association Summer Educator’s Conference
Period	8/4/21 → …

Disciplines

@conference{467a40988305427ebca1699ee9bdcdba,

title = "Fanning the Flames: Understanding Viral Content After Brand Transgressions",

author = "Kimberly Legocki and additional author(s)",

year = "2021",

month = aug,

day = "4",

language = "American English",

note = "American Marketing Association Summer Educator{\textquoteright}s Conference ; Conference date: 04-08-2021",

}