Fanning the Flames: Understanding Viral Content After Brand Transgressions

Kimberly Legocki, additional author(s)

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Aug 4 2021
EventAmerican Marketing Association Summer Educator’s Conference -
Duration: Aug 4 2021 → …

Conference

ConferenceAmerican Marketing Association Summer Educator’s Conference
Period8/4/21 → …

Disciplines

  • Business
  • Economics

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