Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

Kelly Weidner; Frederik Beuk; Anjali Bal

doi:10.1108/JPBM-12-2018-2155

Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

Kelly Weidner, Frederik Beuk, Anjali Bal

Research output: Contribution to journal › Article › peer-review

Abstract

The purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the transparency of the motivation of the communicator disseminating fake news interacts with how well the content of the fake news coincides with a consumer’s previously held bias.

Original language	American English
Journal	Journal of Product and Brand Management
Volume	29
DOIs	https://doi.org/10.1108/JPBM-12-2018-2155
State	Published - May 6 2019

Disciplines

Marketing

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10.1108/JPBM-12-2018-2155License: CC BY

https://doi.org/10.1108/JPBM-12-2018-2155

Cite this

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AB - The purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the transparency of the motivation of the communicator disseminating fake news interacts with how well the content of the fake news coincides with a consumer’s previously held bias.

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ER -

Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

Abstract

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