Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	North American Advances in Consumer Research
Editors	Mary C. Gilly, Joan Meyers-Levy
Pages	325
Volume	28
State	Published - 2001

Name	Proceedings of the Association for Consumer Research

Cite this

@inbook{ef3e080b59784e1b8a28930c7ed16773,

title = "Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options",

author = "Ran Kivetz and Michal Strahilevitz",

year = "2001",

language = "American English",

volume = "28",

series = "Proceedings of the Association for Consumer Research",

pages = "325",

editor = "Gilly, \{Mary C.\} and Joan Meyers-Levy",

booktitle = "North American Advances in Consumer Research",

}