Enhancing new product adoption at the base of the pyramid: A contextualized model

Cheryl Nakata, Kelly Weidner

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Product Innovation Management
Volume	29
DOIs	https://doi.org/10.1111/j.1540-5885.2011.00876.x
State	Published - Jan 1 2012

Disciplines

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