Emerging Issues in Product Bundling: Asia Pacific Advances in Consumer Research

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationAsia Pacific Advances in Consumer Research
EditorsJoseph A. Cote, Siew Meng Leong
Pages79
StatePublished - 1994

Publication series

NameProceedings of the Association for Consumer Research

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