@article{57cd0b4663354403b48837e8f38224de,
title = "Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers",
keywords = "Electronic referrals, E-referrals, Word-of-mouth communication, Online referrals, Tell-a-friend, Incentives (psychology), Consumer behaviour, Marketing strategy",
author = "Jan Ahrens and Coyle, \{James R.\} and Strahilevitz, \{Michal Ann\}",
year = "2013",
month = jan,
day = "1",
doi = "10.1108/03090561311324192",
language = "American English",
volume = "47",
journal = "European Journal of Marketing",
}