Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers

Jan Ahrens, James R. Coyle, Michal Ann Strahilevitz

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalEuropean Journal of Marketing
Volume47
DOIs
StatePublished - Jan 1 2013
Externally publishedYes

Keywords

  • Electronic referrals
  • E-referrals
  • Word-of-mouth communication
  • Online referrals
  • Tell-a-friend
  • Incentives (psychology)
  • Consumer behaviour
  • Marketing strategy

Disciplines

  • Business
  • Economics
  • Marketing

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