| Original language | American English |
|---|---|
| State | Published - Nov 1 2003 |
| Event | Pricing Conference - Duration: Nov 1 2003 → … |
Conference
| Conference | Pricing Conference |
|---|---|
| Period | 11/1/03 → … |
Disciplines
- Marketing
Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective
Research output: Contribution to conference › Presentation