Effects of Price Premium, Product Type and Gender on the Choice of Cause-Related Brands: An Asian Perspective

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Nov 1 2003
EventPricing Conference -
Duration: Nov 1 2003 → …

Conference

ConferencePricing Conference
Period11/1/03 → …

Disciplines

  • Marketing

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