Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Product and Brand Management
Volume	13
DOIs	https://doi.org/10.1108/10610420410529744
State	Published - Jan 1 2004

Disciplines

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title = "Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective",

author = "Saroja Subrahmanyan",

year = "2004",

month = jan,

day = "1",

doi = "10.1108/10610420410529744",

language = "American English",

volume = "13",

journal = "Journal of Product and Brand Management",

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T1 - Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective

AU - Subrahmanyan, Saroja

PY - 2004/1/1

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UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/843

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DO - 10.1108/10610420410529744

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JO - Journal of Product and Brand Management

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