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Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell

  • University of Miami
  • University of California–Berkeley

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Consumer Research
Volume24
DOIs
StatePublished - Jan 1 1998
Externally publishedYes

Disciplines

  • Business
  • Economics

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