Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell

Michal Strahilevitz, John G. Meyers

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Consumer Research
Volume24
DOIs
StatePublished - Jan 1 1998
Externally publishedYes

Disciplines

  • Business
  • Economics

Cite this